For a lot of small business owners in Charlotte, SEO has started feeling unnecessarily expensive. One agency quotes $4,000 a month. Another promises “page-one rankings” with no real strategy behind it. And somewhere in the middle, business owners are left wondering whether SEO is even worth the investment anymore. The truth is, SEO still works probably better than ever. But the way businesses approach it has changed dramatically. Ranking on Google is no longer enough. Today,